The buccaline product was reinvented by Ideology to market to New Zealand customers. We created a character informally known as ‘buccy’. From copywriting through to character design and animation we created a full campaign for the buccaline product line. Covering billboards, print and digital media nationally throughout most pharmacies and television, buccaline saw an 47% growth in the year-on-year sales.
Client:PharmabrokerDeliverablesFull Campaign
Buccy was designed from concept through to rough sketches through to full 3D animated character.
A full campaign from shop displays, product holders, table mats and posters was creeated to support the national campaign
